By Mae Anderson
Streaming TV may never again be as simple, or as affordable, as it is now.
Disney and WarnerMedia are each launching their own streaming services in 2019 in a challenge to Netflix's dominance. Netflix viewers will no longer be able to watch hit movies such as “Black Panther” or “Moana,” which will soon reside on Disney's subscription service. WarnerMedia, a unit of AT&T, will also soon have its own service to showcase its library of blockbuster films and HBO series.
Families will have to decide between paying more each month or losing access to some of their favorite dramas, comedies, musicals and action flicks.
“There's definitely a lot of change coming,” said Paul Verna at eMarketer, a digital research company. “People will have more choices of what to stream, but at the same time the market is already fragmented and intimidating and it is only going to get more so.”
Media companies are seeking to capitalize on the popularity and profitability of streaming. But by fragmenting the market, they're also narrowing the once wide selection that fueled the rise of internet-based video. About 55 percent of U.S. households now subscribe to paid streaming video services, up from just 10 percent in 2009, according to research firm Deloitte.
Just as Netflix, Hulu and Amazon Prime tempted people to “cut the cord” by canceling traditional cable TV packages, the newer services are looking to dismember those more-inclusive options.
Disney Plus is set to launch late next year with new Marvel and Star Wars programming, along with its library of animated and live-action movies and shows. It hasn't announced pricing yet, but Disney CEO Bob Iger said in an August call with analysts that it will likely be less than Netflix, which runs $8 to $14 a month, since its library will be smaller.
AT&T plans a three-tier offering from WarnerMedia, with a slate of new and library content centered around the existing HBO streaming app. No word on pricing yet.
Individual channels, such as Fox, ESPN, CBS and Showtime, are also getting into the act. Research group TDG predicts that every major TV network will launch a direct-to-consumer streaming service in the next five years.
“It's unlikely any of the services individually can charge more than $10 per month,” Forrester's Nail said. “The great unknown is how many individual streaming services people are willing to sign up for.”
Companies are already trying to tame this chaos by bundling multiple streaming services together. Amazon Prime customers can add-on subscriptions to HBO, Showtime or Starz. Roku and Chromecast viewers can access their different services from a central place; Roku said it will soon start selling in-app access to Showtime, Starz and other channels as well.
How should consumers deal with all the coming change?
“Be patient,” said Michael Greeson, president of research group TDG. “We're in a time of dramatic change for the TV and video business. There'll be great benefits, and question marks and consequences.”
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